top of page
  • Writer's pictureKat


Updated: Jul 29, 2022

Benjamin Moore publishes handouts that can simplify the process of choosing colors and products for any project. They're always keeping up with the latest trends and are able to reach a diverse clientele. In their wide inventory, you'll find the right color and product application for your project.

Ultimately everyone wants to find the perfect color, whether you're doing a residential, commercial or industrial project.

Between the light and dark colors on this board there are different shades.

In every great interior and exterior design project, you'll find colors on walls, fabrics, floors, furniture and accessories. Put together they become an extension of your personality and define a space. For walls there's a variety of materials you can apply like paint, accent features, faux finishes and wall paper. It's about setting a mood and applying a trend.

Choosing paint colors and products can become tough choices. Let's begin with a popular and established company, Benjamin Moore. Their goal is to get you inspired and started with your project.

Some Quick Guidelines On Colors

The Benjamin Moore brand carries about 3500 colors divided in a few collections. Generally there's the whites, neutrals, dramatic, pastels and bold colors. Every year influencers from different creative communities get together and choose colors. They becomes a guideline for all things color in industries like fashion, decor, graphic design, marketing, interior design, etc.

Some colors are known to stimulate the senses a certain way and can promote in your space a sense of calm, wellness, focus and happiness.

Like so, this year Benjamin Moore has a color that they push in their marketing campaigns. It's highly suggested and put on display for maximum exposure to clients. The idea is to guide you toward the current trend of the moment. If that doesn't work, you'll find the board of colors offers limitless color options and combinations. So let your senses guide you !

Once you have a color in mind ask yourself :

What is your project ?

Are you painting walls, kitchen cabinets, wood or metal staircase, a kid's room, basement, swimming pool, a front door, classroom, a garage, fence or sidings ? Asses the material you're applying the color to.

There's a specific application for residential, commercial and industrial products.

Today's water-based products cover surfaces while being eco-friendly. They dry quickly and most of them are odorless. You can choose finishes that range from mat to glossy. Some things never change, in residential projects eggshell is still widely used for walls and pearl for baseboards or mouldings.

A paint finish does not offer more coverage than another. It's more of a washability factor than anything else.

What are your color preferences ?

For interior projects you can use pretty much any color you want. However for exterior, it's better to go darker or find the darkest shade of any color. Bright colors will fade or alter after long exposure to the sun.

An ecclectic office space by Lauren Macnack

Realize, you have a tendency already for a certain color scheme. You know the quote ''Some people will stop wearing black when they invent a darker color.'' It's ok to stick by your favorite colors and preferences. There's always new ways of interpretating the colors you like in a space by going shades lighter or darker or combining them with other ones for unexpected and fabulous results. See the complementary colors, purple and red.

So when you're ready for a change and want to experiment with new colors, get color samples at a paint retail store. Change can be good ! Begin with light colors, it will be easier to go dark if you later change your mind. Think about what you want to feel as you enter the space.

Which product do you need ?

The paint world uses a jargon that can be overwhelming. As long as you know the material you're working the rest is really personal preferences. The material or surface where you're applying the product is the determining factor. You may need products that only work for interior or exterior use. Because some of them require a minimum temperature to perform well. You'll notice most exterior paint projects begin around spring when temperatures reach 4 ° celcius or more.

You don't always need a base. You need one when you want to cover imperfections, dark colors or stubborn stains like smoke, rust, damages left by sinisters, etc. The new generation of paint products cover well enough and two coats will do the job.

To avoid a paint project going wrong, read the labels and instructions. Make sure you use the right products and accessories (paint brushes, sanding paper, primer, etc.) Also get only the quantity you need. Prepare the surface, allow drying time between coats, have a professional do the work and plan a budget for all of it.

Recent Posts

See All


bottom of page